Economics of Green Hydrogen in the Context of the Global Energy Transition

Thursday, August 31, 2023
11:00 am - 12:30 pm
Expo Center Norte
Cantareira 2 (2nd floor)

The usage of hydrogen generated from renewable sources, such as wind and solar, has stirred extraordinary interest in recent years. Potential applications include the substitution of natural gas in a wide variety of industrial processes, production of fertilizers, and CO2-neutral mobility. Large hydrogen projects are under implementation across Brazil and in many other countries. This session will explore the economics of green hydrogen and give an overview of the global market for this new commodity.

11:00 am - 11:15 amIntroduction to the Global Green Hydrogen Market

Eduardo Tobias Ruiz

Managing Partner

Watt Capital

11:15 am - 11:35 amAnalyzing the Global Competitiveness of Brazilian Green Hydrogen

Camila Ramos


CELA - Clean Energy Latin America

11:35 am - 11:55 amOpportunities and Scenarios for Optimizing the Competitiveness of Brazilian Green Hydrogen

Dr. Felipe Andrés Toro Chacón

Team Leader Green H2 Economy in Brazil and Team Leader GIZ


11:55 am - 12:15 pmAnalysis of Green Hydrogen Policies in the EU and Us Bolstering Economic Competitiveness

Marcelo Vinicius

Business Development Director

Celeo Redes Brasil

12:15 pm - 12:30 pmQ&A Session



Marcelo Vinicius, Celeo Redes Brasil

Business Development Director


Marcelo Vinicius (1976), Business Development Director (CELEO REDES BRASIL), Electrical Engineer (UGF-RJ), MBA in Marketing (FGV-RJ), Digital Executive Education Program (ISE/IESE Business School), Risk University Executive and Compliance (KPMG Business School), GRI (Global Reporting Initiative), Certified Training Program and Internal Auditor of IMS (ISO's: 9001, 14001 and 45001). I joined the Elecnor Group in 2008 as responsible for development investments projects in Brazil with expertise in all phases of projects. Executive with +15 years of professional experience working in the renewable and infrastructure industries in a Spanish-Dutch multinational company (Elecnor and APG) from electricity sector (generation and transmission) and ESG principles for sustainable growth experienced intensely in the last 7 years. Since July 2023, as Co-Founder and Executive Vice President of ABHIC (Brazilian Hydrogen and Sustainable Fuels Association), whose purpose is to collaborate with the implementation and optimization of the market, technological and regulatory conditions necessary for the Hydrogen and Sustainable Fuels economy in Brazil.


Camila Ramos, CELA - Clean Energy Latin America



Camila Ramos has 20 years of experience in the Latin American renewable energy sector. She is founder and CEO of CELA Clean Energy Latin America, supporting clients in developing investment projects in renewable energy (solar, green hydrogen, wind and energy storage) in Latin America including: fundraising, project finance, market intelligence, policy and legal framework analysis and M&A. Camila is currently a member of the Board of Directors and Vice-President of Investments and Green Hydrogen at the ABSOLAR (Brazilian PV Association) and member of the Board of FIESP (Coinfra - Federation of Industry of the State of São Paulo). She has a BSc. and MSc. in International Political Economy from the London School of Economics and Political Science (LSE). Prior to founding CELA, Camila served as Brazil Country Manager and Head of Latin America Research and Analysis for Bloomberg New Energy Finance (BNEF), responsible for the company's operations and team in the Latin America and Caribbean region. She also served as Marketing and Communications Manager for ERB - Energias Renovaveis do Brasil, a Brazilian renewable energy company that substitutes fossil fuel for renewable energy at large industrial clients, as Research Coordinator for Infinity-Bio Energy, a Brazil-based bioenergy company and as Senior Consultant for PricewaterhouseCoopers.


Dr. Felipe Andrés Toro Chacón, NIRAS

Team Leader Green H2 Economy in Brazil and Team Leader GIZ

Mr Toro has over 19 years experience in leading international teams advising Governments, Industries and International Financing Institutions and Donors on Green Hydrogen and Decarbonisation. He and his teams has directly advised the Federal Ministry for Economics and Climate Change in Germany (H2Brasil and H2Uppp), The GIZ, The Brazilian Ministry of Mines and Energy on Hydrogen and the Colombian, Peruvian and Mexican Ministries of Mines and Energy. Moreover, several Industries in Brazil, Germany and Europe on decarbonisation and Multiple benefits of Energy Efficiency and The World Bank, BNDES and KFW on Green hydrogen and Energy Efficiency. He holds a B.Sc. in Civil Engineering, an MBA in resources and sustainable energy technologies and a PhD in Energy Economics and Policy from Germany especially for Innovations like Hydrogen, Renewables and Energy Efficiency.


Eduardo Tobias Ruiz, Watt Capital

Managing Partner


Eduardo Tobias is a Managing Partner at Watt Capital. He is a specialist in project investment analysis, project financing, and on mergers & acquisitions of renewable energy projects and assets in Brazil. He is a cofounder and the coordinator of ABSOLAR's Green Hydrogen Taskforce. Tobias is also a visiting Professor at FGV, teaching for its Power Sector Executive Program, and author of the books 'Investment Analysis in Utility Scale PV Projects' (2021) and 'Investment Analysis in Bioenergy Greenfield Projects' (2015). He has a BSc. in Business Administration from FGV-EAESP and a Professional Master in Bioenergy from FGV-EESP.

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