Key Applications and Market Segments for Domestic Green Hydrogen Applications

Thursday, August 31, 2023
02:00 pm - 03:30 pm
Expo Center Norte
Cantareira 2 (2nd floor)

This session will familiarize participants with key applications of green hydrogen in the domestic Brazilian market and share insights from Brazilian pilot projects focusing on those market segments.

02:00 pm - 02:15 pmAn Introduction to Key Applications of Green Hydrogen for the Domestic Brazilian Market

Rafael Celso Pereira

Head of Greenfield Development

TC Future Engineering and Project Development (Roca Group)

02:15 pm - 02:35 pmDecentralized Applications of Green Hydrogen for the Domestic Market

Ítalo Tadeu de Carvalho Freitas

Vice President of Expansion Engineering

Centrais Elétricas Brasileiras S. A.- Eletrobras

02:35 pm - 02:55 pmThe Relevance of Renewable Hydrogen for the Production of Nitrogen Fertilizers

Kátia Abreu



02:55 pm - 03:15 pmThe Role of Green Hydrogen for Descarbonizing Mobility in Brazil

Camilo Adas

Board Advisor in Energy Transition, Technology

SAE Brasil

03:15 pm - 03:30 pmSynCrude in Brazil: Sustainable Production of Hydrogen Derived From Biogas



Kátia Abreu, JBS S.A.





Ítalo Tadeu de Carvalho Freitas, Centrais Elétricas Brasileiras S. A.- Eletrobras

Vice President of Expansion Engineering


Ítalo Tadeu de Carvalho Freitas Filho graduated in Mechanical Engineering (Escola Politécnica PE), completed an MBA in Finance from the University of Murcia (Spain) and a Master's degree in Energy and Environment from Unicamp. He recently worked as Vice President of Operations and Maintenance at Geração AES Brasil (2009 to 2014); and was CEO of AES Brasil from 2016 to 2021. He held the position of VP of New Business for South America and New Solutions AES Internacional, from 2021 to 2023. He currently holds the Vice-Presidency of Expansion Engineering at Centrais Elétricas Brasileiras - Eletrobras.


Rafael Celso Pereira, TC Future Engineering and Project Development (Roca Group)

Head of Greenfield Development


Civil Engineer, Internationalist, MBA in Innovation and Technological Capacity by FGV, studying Master of Business Innovation by SENAI CIMATEC and with specializations in Green Hydrogen by GIZ, World Hydrogen Leaders and GESEL. He published the study Geopolitics and energy transition in Germany: potentialities and challenges of green hydrogen and works as a developer of greenfield projects and new businesses at Grupo Roca (H2 Green Power Ltda, AXS Energia, Mobs and TC Future). He participated in Brazil-Germany technical missions for the green hydrogen and Virtual Power-Plants (VPPs) market. He has structured wind and solar renewable energy projects, energy storage projects and electric mobility in Brazil and Latin America.


Camilo Adas, SAE Brasil

Board Advisor in Energy Transition, Technology


Camilo Adas is Strategy and Energy Transition Superintendent at Be8. He has been worksing for over 35 years in the national and international automotive market. He holds a master's degree in the subject 'Decision Making based on the Creation and Dissemination of Knowledge in Global Companies' by Fundação Dom Cabral, where he is a visiting professor. He is a Counselor at SAE BRASIL for Energy Transition, Technology and SAE do Futuro, and a member of the Board of Directors of Instituto Mauá de Tecnologia. He is the coordinator of the Study Group for the nationalization of the automotive chain for Green Hydrogen in Brazil, together with the Ministry of Economy. He is a member of the Mobility Decarbonization Group at FIESP and of the Industry Committee for Sustainable H2 of the National Confederation of Industry (CNI). Camilo Adas was manager of the iH2 project for Hidrogênio Verde at the Brazil-Germany Chamber of Commerce in Rio de Janeiro and acts as an energy transition advisor for private companies.

Further Content

Press Release

Record Numbers at The smarter E South America 2023

Septemer 6, 2023

More than 530 exhibitors at The smarter E South America 2023 – LATAM’s Innovation Hub for the New Energy World

Webinar Collection

Promising Brazilian Photovoltaic Market – Opportunities and Challenges

June 1st, 2023

The solar photovoltaic market in Brazil has experienced remarkable growth in the last ten years. This year alone Brazilian developers have already installed at least 2.1 GW of distributed-generation solar and more than 1.3 GW of centralized PV.

Markus Vlasits, CEO of NewCharge

Green Hydrogen as a Feedstock for Local Fertilizer Production?

The smarter E Podcast Episode 143 | Language: English

July 27, 2023

Green hydrogen could be used for local fertilizer production in Brazil. But also energy storage systems are becoming increasingly important. Markus Vlasits, CEO of NewCharge, gives us an overview of the short- and medium-term developments in Brazil.


What you should know about the Brazilian markets for energy storage and green hydrogen

August 3, 2023

The Brazilian electricity market is changing. The share of renewable energy based on solar and wind power is growing and is expected to account for 50% of future electricity production. Challenges posed by fluctuating renewable sources require new approaches for managing the Brazilian electricity grid, thus creating significant opportunities for energy storage.


Conference Committee

Get to know the ees South America Conference Committee.

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